THE EVOLUTION OF IBM’S CORE VALUES GUIDED BY STRATEGY: FROM HARDWARE GIANT TO SOLUTION INNOVATOR
JiTao Hao · World Journal of Information and Knowledge Management · 2024
This paper aims to explore the evolution of International Business Machines (IBM) core values and their key role in strategic transformation. Through historical review and case analysis, this study examines how IBM adjusted its core values at different stages of its development to adapt to the ever-changing business environment. Using literature analysis, this paper systematically reviews the cultural and strategic changes during the Watson era, the Gerstner period, and under the leadership of Palmisano, in conjunction with IBM's historical development and strategic decisions made by its leaders. The study finds that IBM's core values were continuously adjusted with the intensifying market competition, technological innovations, and leadership changes. These adjustments not only supported the company's strategic transformations at various stages but also contributed to IBM’s leadership in the global IT industry. The conclusion highlights that cultural adaptability and leadership influence are crucial factors in driving strategic transformation, and to maintain competitiveness in a dynamic environment, companies must align the development of their corporate culture and strategy.