Customized language models for tourism management: Implications and future research
Aarni Tuomi, Iis P. Tussyadiah, Mário Passos Ascenção · Annals of Tourism Research · 2024
• Tourism stakeholders are increasingly using generative artificial intelligence. • Customized language models facilitate new forms of interaction. • Example use-cases and implications for tourism management are discussed. • A preliminary future research agenda is developed.