Evaluating Public Opinion Through Twitter Sentiment Analysis
Narendra Jadhav, Priyanka More, Akhilesh Dixit, Akshay Sharma · 2024
In the digital age, social media platforms like Twitter have become a central forum for public discourse, reflecting diverse opinions on various topics. This paper explores the application of sentiment analysis to Twitter data to extract and quantify these opinions. This work processes and analyzes a large dataset of tweets using machine-learning techniques to identify underlying attitudes and divide them into positive, negative, and neutral categories. The methodology comprises preprocessing such as text normalization and noise removal, sentiment categorization using a model based on Natural Language Processing (NLP) techniques, and data gathering via the Twitter API. The results reveal patterns and trends in public sentiment on key issues, providing insights that can benefit businesses, policymakers, and researchers. This paper discusses the potential real-world applications of this technology in marketing, political science, and public relations.