The Effects of Virtual Reality Technology on Visitor Satisfaction in the Theme Park
Nurul Hidayah Azhar, Siti Nurrubiatul Qistina Fadil, Nordini Rosmi, Noordiana Sukur · International Journal of Research and Innovation in Social Science · 2024
Virtual reality (VR) has been an innovative concept in theme park attractions. It has revolutionized all facets of the human experience, including entertainment. As virtual reality becomes more popular among theme parks, it is essential to comprehend how user engagement is evolving within these settings. This research aims to gain further insights into VR experiences in theme parks by examining two factors affecting user satisfaction: functional and experiential quality of virtual reality. Data was collected quantitatively from 120 tourists who had used VR technology at the theme park and evaluated using the Statistical Package for Social Sciences (SPSS). The study discovered that both functional and experiential characteristics have an essential influence on visitors’ satisfaction at the theme park.