Enhancing Collaborative Filtering with Deep Neural Networks and User Reviews
Ayman S. Ghabayen, Ahmed Mohammed Elaklouk, Muhammad Rusyaidi Zunaidi, Norizan Mat Diah, Azeem Khan, Anton Satria Prabuwono · Preprints.org · 2024
In the era of information explosion in e-commerce, users face an overload problem. Recommender systems alleviate this by filtering target products based on user preferences. Collaborative Filtering (CF) is a popular method but struggles with high-quality recommendations due to data sparsity. Utilizing review texts to capture user preferences has improved CF recommendations. This paper proposes a deep learning-based recommendation framework leveraging bidirectional gated recurrent units (Bi-GRUs) and an attention-based Recurrent Neural Networks (RNN) structure. This framework addresses insufficient user rating data by utilizing user reviews to infer preferences. Experimental results on three datasets show that the proposed Bi-GRUCF model outperforms other state-of-the-art methods, achieving a 55.4% improvement in Mean Absolute Error (MAE) over traditional methods and a 77.8% improvement over other deep learning approaches. This demonstrates the framework's superior recommendation quality, particularly in sparse data scenarios.