Case Study Using Artificial Intelligence Broadcasters for Broadcasting Programs on Radio Mustang Jakarta
Harliantara Harliantara · Communicatus Jurnal Ilmu komunikasi · 2024
The research focuses on how the use of artificial intelligence (AI) radio broadcaster applications in broadcasting programs that have penetrated the radio business market. This study uses a qualitative method with a case study approach that studies the use of AI radio broadcasters used by traditional media of radio stations. The study examines from various perspectives such as the development of information and communication technology, the innovation of radio programming, the use and process of AI technology in radio, as well as the impact on the radio business of the digital age. Nowadays innovative technologies and distribution methods are beginning to emerge that have a profound effect on how to listen and view radio broadcasts through the internet media. It is for the revolution of radio stations with new opportunities, but also new challenges in addition to conventional radio services available, now available AI technology that has a wide spectrum.