Role of Artificial Intelligence in Marketing
Ganesan Muruganantham, R. S. Aswanth · 2024
Artificial intelligence (AI) is changing the marketing sector by giving marketers a new and creative way to connect with customers. AI can handle a lot of data and provide good customer behavior, preference, trending data, etc., which helps marketers create customer-relevant and sales-boosting marketing tactics. Email marketing, social media management, and ad placement may be automated with AI, saving time and money and improving marketing plans. AI-powered chatbots may immediately assist clients and answer basic questions, freeing marketers to focus on other activities. Moreover, it is transforming marketing through predictive analytics. AI can use client data to anticipate what they will buy and analyze their feedback to improve products and services. By adapting to this new AI approach, marketers can target campaigns to enhance sales. AI is increasingly important as firms aim to create more customized, effective, and measurable marketing tactics. Businesses can stay ahead in the ever-changing digital environment by embracing AI. This chapter focuses on how using AI in marketing might help with efficiency, customer satisfaction, and strategy formulation. Overall, this chapter provides a comprehensive overview of the role of AI in marketing, highlighting both the opportunities and challenges associated with this emerging technology. It is useful for marketing experts, professors, and students who want to learn more about the present and future of “artificial intelligence” in the field.