A Study on Awareness and Use of SBI YONO Application among customers in Thrissur District
K S ANASWARA, Praveena Vijayan · International journal of business and management invention. · 2024
In an effort to enhance customer engagement, Indian banks started offering a range of financial tools through digital banking mobile apps, making banking services easily accessible. The State Bank of India (SBI), the country's largest retail bank, has launched a range of financial features in its YONO (You Only Need One) app, enhancing its popularity and making it one of the most desired mobile applications offered by any Indian bank. YONO (You Only Need One) is a comprehensive digital banking platform provided by SBI, allowing users to access a range of financial and non-financial services. This study aims to evaluate customer awareness and usage of the SBI YONO application. The study reveals that the customers are aware about the App and the usage level is also higher. The hidden charge is considered as the major problem in the usage of YONO app. The study also recommends to increase the awareness level among customers in order to improve its service quality.