Exploring the correspondence of material influence on visual and auditory imagery in over-ear headphones
Tzu-Chia Huang, Chun-Heng Ho · 2024
The McGurk Effect suggests that visual and auditory information received by the brain interact and influence each other, producing mutual effects. Subsequent studies on audiovisual interaction have emerged, indicating the importance of considering visual imagery when designing products with auditory characteristics. The visual imagery of materials has a significant impact on the appearance of products, and numerous studies have emphasized the sensory characteristics of materials and their influence on product personality. This study primarily focuses on over-ear headphones as a medium, the Semantic Differential (SD) method and subsequent analysis to explore the correlation between visual imagery presented by different materials and auditory imagery presented by different sound performances. The research findings indicate that following factor analysis, the visual imagery presented by the material and the auditory imagery presented by sound performance exhibit differing imagery across the axes, rendering direct correspondence between the two imagery types unfeasible. However, analysis of the data and the distribution of positions in the imagery space still enable the understanding of the affective imagery presented by the visual and auditory performances of various materials.