Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective

Jie Gao Fowler, Amy Watson, Matthew Todd Royle · Journal of Macromarketing · 2024

This commentary expounds on the obstacles and tensions introduced by Grewal, Guha, and Becker using a neo-colonialist perspective to examine the impact of Artificial Intelligence (AI) development as it related to non-renewable resources, datasets and labeling, and global labor exploitation.

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