Recommendation Systems in E-commerce
Luís Ramoa, Pedro Campos · 2024
As we delve into how technology enhances supply chain management efficiency and tackles specific e-business challenges, we must recognize the critical synergy with recommendation systems. These systems align with digital transformation goals, enhancing customer experiences, enabling data-driven decisions, promoting innovation, and embracing a customer-centric approach. During the 2020 COVID-19 surge, e-commerce experienced increased activity, highlighting the significance of recommendation systems in forecasting new purchases. This chapter introduces a novel approach to understanding customer–product interactions through multilayer bipartite networks, employing a hybrid recommendation system with k-means and weighted slope one algorithms. This approach enhances clarity, explainability, and information gains, aiding tasks like inventory optimization. The study concludes that the model’s predicted results differ from the actual ratings and that the system is effective in improving decision-making processes and customer recommendations.