A Review of Strategic Driving Decision-Making through Big Data and Business Analytics
Sadia Sharmin, Rabeya Khatoon, Mani Prabha, Md. Abdullah Al Mahmud, Mia Md Tofayel Gonee Manik · European Journal of Technology · 2024
Purpose: The paper's goal is to investigate how big data may be used in various domains to improve decision-making. In this article, we examine the use of big data to facilitate timely, informed decision-making that enhances business outcomes. Materials and methods: To give a conceptual overview of the possible applications of big data in decision-making, the study conducts a literature analysis and analyses secondary data. Findings: The notion of big data, its application in decision-making, and its competitive benefit for various businesses are all covered in this article. A methodology for handling data in decision-making is also covered in the article. In order for businesses to make better decisions and produce higher-quality information, the problem has to be addressed. Implications to Theory, Practice and Policy: The research will explore the potential of analytics in the continuous flow of high-speed, high-volume data production in various industries, offering special research opportunities in corporate, scientific, and governmental sectors in future.