FORECASTING MODEL OF ADVERTISING SERVICES MARKET DEVELOPMENT BASED ON DEDUCTIVE LOGICAL INFERENCE
Anna A. Bessarabova, Aleksey I. Granovsky · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA · 2024
The article improves the forecasting model of advertising services market development based on the theory of fuzzy sets, a distinctive feature of which is the ability to obtain a deductive logical conclusion about its state. This approach allows us to determine the weighting ratio of different factors (using fuzzy sets) that affect the efficiency of advertising market development.