Marketing in the Metaverse: Bata’s Virtual Shoe Try-On Experience
2024
Book Title: Case Studies in Business Management Editor: Dr. Nilesh Anute ISBN: 978-81-979197-9-4 Chapter: 1 DOI: https://doi.org/10.59646/csc1/253 Author: Dr. Sanjay Dharmadhikari, Director, Institute of Business Management and Research Development, Ahmednagar, India Learning Objectives This case study aims to explore the innovative marketing strategies utilized by Bata to leverage the metaverse for enhancing customer experience. Learners will gain insights into how […]