Integrating AI-Driven Technologies Into Service Marketing
R. Adline Freeda, A. Anju, Radhakrishnan Kanthavel, Ramakrishnan Dhaya, Frank Vijay · Advances in marketing, customer relationship management, and e-services book series · 2024
Artificial intelligence (AI) powered solutions are transforming client interactions, experience optimization, and strategy optimization in the service marketing industry. This chapter explores the revolutionary effects of artificial intelligence (AI) on contemporary marketing strategies, emphasizing the critical role AI plays in delivering personalized customer experiences, sifting through large datasets to extract useful information, and streamlining and optimizing marketing procedures. Businesses may provide customized solutions, anticipate consumer demands, and engage more deeply across multiple touch points by utilizing AI-powered technologies like chat bots, customer relationship management (CRM) systems, and predictive analytics. The chapter also looks at real-world implementations and success stories from various industries to show the observable advantages and competitive advantages of using AI in service marketing. It also discusses the difficulties and moral issues that come with implementing AI technology, such as algorithmic transparency and data privacy. This chapter offers practical advice for companies looking to take use of AI's potential as the digital landscape develops, helping them to stay ahead of the competition. Businesses may improve their marketing results and build stronger, more individualized relationships with their customers by adopting AI-driven technologies. This will set them up for long-term success and growth.