Tailored to Perfection
G. Kumar, Saladi Jaswanth Seshasai, K. Shriya · Advances in marketing, customer relationship management, and e-services book series · 2024
In delivering globalization, the emerging markets are opening great opportunities to many unexplored markets for business entities that would want to penetrate deeper into the global market. Nonetheless, an idea to gain a competitive advantage in these markets is based on the understanding that the company can cannot satisfy all potential customers' needs on a global level, but can only serve those in various countries who are willing to accept a product or service designed specifically for their cultural framework. This is where the AI-based service delivery comes in – a unique technique that can help businesses to gather and evaluate big data, understand the key elements, and thus, generate new services that would speak to the audiences in a very specific way. But that's what this chapter means to do, bringing the reader into the extraordinary realm of AI-driven service customizations as a new avenue to change how businesses function in emerging markets while achieving growth, customer loyalty, and profitability.