THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON INTEREST IN VISITING TOURISM POSTS ON @SOALPALU ACCOUNTS FOR TADULAKO UNIVERSITY STUDENTS
Aditya Sumanegara, Rizqy Alfiyaty, Dwi Rohma Wulandari · Tadulako Social Science and Humaniora Journal · 2022
This study aimed to determine the effect of intensity, valance of opinion, and content in E-WOM on student visiting interest in tourism posts on @soalpalu accounts. The sampling technique used quota sampling technique using the Slovin formula, a sample of 100 respondents was used. The analysis tool uses multiple linear regression, using the classical assumption, F, and t-test tests. Based on the results of the classical assumption test, the data is normally distributed, the F test shows that simultaneously the independent variable (x) affects the dependent variable, and the t-test shows that all variables (x) partially affect the interest in visiting (y). The results of this study are: 1) Intensity variable has a positive and significant effect on visiting interest in @soalpalu account tourism posts with a significance value of 0.00 0.05.