AI in Personalized Product Recommendations
Kartik Hosanagar, Dokyun Lee · Management and business review. · 2023
Consumers today are presented with a vast wealth of product offerings in digital marketplaces and storefronts. It is essential that managers consider how to ensure that shoppers find their company’s products. Kartik Hosanagar and Dokyun Lee explain the power of recommender systems, fueled by AI, to do just that.