Facial biometrics and emotions, What types of Facebook posts awaken users' emotions?
Mariano Mora Arrieta, Marco William Martínez-Mora · 2024
The objective of this article is to provide useful information for those hotel companies in the Caribbean sector of Costa Rica that were affected by the Coronavirus pandemic.The information resulting from this article will show which types of publications are most effective for a good communication strategy in social networks.This article is a quantitative-exploratory and descriptive research with the main objective of evaluating the performance of advertising in the social network Facebook through the comparative analysis of emotions of social network users in Costa Rica.Neuromarketing and sensory marketing information were collected to know and improve the consumer's experience and bond, as well as the image of the brand or company.The technology used was Face-Reading and was carried out with 80 social network users.Among the relevant results, the Face Reader data showed that users feel angry and sad when they see the category of posts with images without any text.