Delineation of Artificial Intelligence in the Hospitality and Tourism Industries
Geetha Manoharan, Sunitha Purushottam Ashtikar, Sanjeev Kumar · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2024
By understanding how AI affects organizational operations, stakeholders can plan and profit from these improvements. This chapter summarizes AI-related hotel marketing trends. For competitiveness, artificial intelligence enhances internal processes by using data and information better. Worker capabilities are increased, and bulk customisation is possible. By measuring ROI, improving sustainability, and regulating data use laws and ethics, AI affects stakeholder relationships. AI focuses on and integrates commercial networks, changing distribution paradigms. AI makes product and service design and customer support smarter and more predictive. Product and service development is improved and predictive using AI. AI's impact on hospitality and tourist marketing is discussed. Academics and industry people discuss its research. To maximize income, deliver customized experiences, and increase operational efficiency, hospitality and tourism are using AI. AI-driven research and automation may help digital organizations stand out, create unique customer experiences, and grow sustainably.