Navigating the Data-Driven Future of Virtual and Hybrid Events
Rajeev Lochan Semwal, Pankaj Kumar Tyagi, Nandita Tripathi, Udit Kumar Pandey · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2024
Data analytics is transforming virtual and hybrid event planning with quantifiable goals, real-time analytics, and many data sources. Modern technologies like emotional analytics, AI-driven predictive analytics, quantum computing, and others boost customization, engagement, and event immersion. Extended reality (XR) analytics, edge AI, and hyper-personalization provide unmatched participant experiences. An analytical attitude, coordinated leadership, and extensive team training are necessary. Participants' privacy is protected by data security and ethics. Data analytics affects decision-making, customization, innovation, and technology adoption, making virtual and hybrid events more engaging. It signals a shift toward a flexible, life-changing event experience in the data-driven future.