The use of synthetic data in tourism
Giampaolo Viglia, Susanne Jana Adler, Caroline Lancelot Miltgen, Marko Sarstedt · Annals of Tourism Research · 2024
• Large language models can support stimuli evaluation. • Synthetic data suits early research such as pretests; avoid it for main studies. • Prompt-tuning and fine-tuning improve large language model's responses.