AI-Enabled Customer Authentication for Efficient and Secure AI-Driven Model for Banking Fintech Transaction
Ajay Kumar Ganguly, Subhajit Bhattacharya, Subrata Chattopadhyay · 2024
The business of account management has seen a sea change in the recent past, especially with the rapid advancement in technology that had a humongous effect on consumer segmentation strategies. Financial institutions find themselves at a point where they are pushed to always look for new ways to enhance security but also, while at it, ensure the customers are happy through both AI and biometric technologies. This paper researches how artificial intelligence AI fuses into the digital wallet account storage, focusing on the balance that should be applied very delicately between the security standards and the customer experience. The paper demonstrates the need for achieving an equilibrium between maintaining both security and convenience. This paper further reviews the latest trends, the challenging factors, as well as the improvement of this fingerprint authentication technology that gives an idea of how the systems, in practice, are being used in the financial sector with what impact.