A Bright Future for AR and VR on Mobile
G. Sathya, A. Gayathiri, P. Sumitra, M. Sathiya, S. Sabitha, George Ghinea · Advances in medical technologies and clinical practice book series · 2024
This chapter is conceptual in character and concentrates on two more recent technology innovations the fashion industry is making use of both virtual reality (VR) and augmented reality (AR).Using examples from contemporary fashion, the technology acceptance model (TAM) will be used to further assess the perceived utility and usability of AR and VR from a consumer perspective. The chapter ends with a discussion of potential future study areas. Academics and business alike are paying an increasing amount of attention to mobile augmented reality, or mobile AR. Application-based and hardware-based are the two leading platforms for mobile augmented reality applications. Even with the deployment through apps requiring additional downloading and installation beforehand making it painstaking for many platforms distribution, mobile augmented reality implementation through hardware is known to be costly and lacking in flexibility. This chapter looks at the newest technological advancements, active mobile augmented reality deployments, auxiliary technologies, and issues that come up with AR.