Evaluation of Medical Record Data Utilization for Marketing Information Systems at PKU Muhammadiyah Hospital Temanggung
Min Adadiyah, Isnaini Qoriatul Fadhilah · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2024
National health development in Indonesia encourages the use of data in health services.The patient's electronic medical record becomes a big data source.Well-managed data can provide the information needed in marketing management, especially for private hospitals.RS PKU Muhammadiyah Temanggung has implemented electronic medical records starting with the use of a billing system in 2014.The data managed includes patient demographics.It is necessary to evaluate the use of this data in terms of man, materials, machine, method, money and markets.This research is descriptive qualitative.Process taking data done with do interviews and observations.The marketing information system design process carried out together team I.T using the waterfall method in where designer system finish the concept with through process study References And Taking inspiration from various CRM (Customer Relationship) models Management).The research results show that electronic medical record data has been used as material for marketing information systems.Man and money readiness makes it easier to build a marketing information system menu bar on the management information system dashboard.It is still possible to develop the system in terms of materials and machines.Data utilization methods are transforming from manual to digital gradually.This is influenced by the readiness of future potential data users to become part of marketing information system developers using electronic medical record data.