The Impact of Artificial Intelligence on Intercultural Communication

Shuang Yang, Huiwen Zhao, Wen Luo · IntechOpen eBooks · 2024

The arrival of the artificial intelligence era has changed the style of unimodal cultural communication and integrated multimodal communication technology, which helps understand social development and people’s lives from a new, all-round perspective. Cross-cultural communication can make full use of artificial intelligence and digital virtual simulation technology to achieve in-depth experience and in-depth perception of culture, and ultimately realize people’s in-depth recognition of each other’s national culture. The multimodal way of transforming language into a way of expression that the other party can understand and accept, thus generating identity, can greatly enhance the power of cross-cultural communication so that the content of the communication will first act on the emotional field of each other, and then transition from emotional identity to rational identity.

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