AI in Marketing
Chander Prabha, Shalini Kumari · Advances in marketing, customer relationship management, and e-services book series · 2024
Chatbots in marketing employ artificial intelligence (AI) and natural language processing (NLP) to quickly and accurately answer client questions. Chatbots may learn and forecast consumer needs without human intervention, enhancing service and satisfaction. Digital marketing AI chatbots identify relevant online data points and optimize activities for clients and businesses. The scripted, rule-based, and AI-powered chatbots are leading AI chatbots that learn from previous interactions, personalize depending on customer profiles and preferences, and use predictive intelligence and analytics. Chatbots minimize support and live operator utilization, saving businesses money and time by automating user experience and transactional functions. AI in marketing and chatbots for customer care, sales, shopping, and marketing are covered in this chapter. However, chatbots can't handle complex requests or recognize human traits. Chatbots should not replace human connection and should boost customer pleasure and help through AI marketing.