Crafting Sustainable Brand Narratives Through Immersive Technologies
Krishna Khanal · Advances in marketing, customer relationship management, and e-services book series · 2024
This chapter investigates the utilization of virtual reality (VR) and augmented reality (AR) in crafting sustainable brand narratives. It begins with an introduction to the significance of sustainability in branding and the role of immersive technologies. Following this, it explores how VR and AR contribute to immersive brand experiences, facilitating emotional engagement with consumers. The chapter delves into the power of interactive storytelling enabled by these technologies, supported by case studies demonstrating their effectiveness. Additionally, it discusses the challenges and considerations associated with implementing VR and AR for sustainable branding, while also envisioning future directions in this rapidly evolving field.