Applying eXtended Reality(XR) Technology in Commerce, Management, and Business Applications: A Survey
Shijin Zhang, Wanwan Li · 2024
This survey paper provides an in-depth survey of the application of eXtended Reality (XR) technology in the fields of commerce, management, and business edutainment. XR is a collective term that encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and it is poised to transform how businesses operate, engage with consumers, and educate their employees. This survey examines the current state of XR technology in these areas, highlighting its impact, challenges, and future potential. It explores case studies and real-world applications, revealing the diverse ways in which XR is being utilized in commerce, management, and business edutainment.