Offer Your Employees Social Media Tips
Megan Venzin · Nonprofit Communications Report · 2024
Social media provides a fast way to share important information about your organization. But users of platforms like Meta, X and TikTok often learn that after a post enters the world, it can take on a life of its own. Disseminating guidance and tips to those who manage your channels can ensure content performs well and remains manageable under any circumstances. “Social media channels play a critical role in telling the stories of mission-driven organizations by engaging a wide-ranging global audience,” says Carly Kite Lapinski, vice president for marketing communications and content strategy at Brown University (Providence, RI). “Strong social media strategies and best practices help organizations advance priorities and achieve specific goals — from student recruitment to fundraising.” She explains how guidance is important for anyone who uses social media on behalf of their organization. “Social content should reflect an organization's mission and values,” Kite Lapinski says. Source: Carly Kite Lapinski, Vice President for Marketing Communications and Content Strategy, Brown University, Providence, RI. Email: [email protected]. Website: https://www.brown.edu