Letter from the Editors: Nairobi and Our Second 2024 Issue
William E. Newburry, Elizabeth L. Rose · AIB Insights · 2024
This second AIB Insights issue of 2024 contains four articles that address diverse topics: opportunities and challenges for emerging markets based on the case of Bangladesh, using domestic cultural communities to design a multicultural marketing strategy, the emerging metaverse and its implications for international business, and changing international R&D investments of US multinationals. We also briefly review our recent, first-ever stand-alone paper development workshop, held in Nairobi, Kenya.