Analyzing the Dissemination of the Myers-Briggs Type Indicator (MBTI) in China: A Case Study of Weibo and Xiaohongshu Texts
Chunning Wang, Yuan Gao, Yingchong Xie · 2024
This study delves into the dissemination of the Myers-Briggs Type Indicator (MBTI) personality test on Chinese social media platforms, particularly Weibo and Xiaohongshu, unveiling the multifaceted socio-psychological drivers behind its popularity. An extensive analysis of social media posts reveals