CORRELATES OF UTILIZATION OF SOCIAL MEDIA BY POST GRADUATING STUDENTS
S. A. Guldagad, P. S. Kapse, Deshmukh P. R · 2023
The present study was conducted in three constituent agricultural colleges of Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani with an objective was to investigate the correlation between the respondents' profiles and their utilization of social media. A total of 120 postgraduate scholars pursuing higher education in agriculture were randomly selected for this investigation. Data were collected, classified, and analyzed. The data regarding profile of the respondents was reported that most of the respondents (85.84%) are aged 22-26 years, and 71.66 per cent of them are male. Whereas 50.84 per cent of them are from the general category, 85.84 per cent from rural areas, and 70 per cent from nuclear families. While 87.50 per cent of them are pursuing postgraduate degrees and 41.66 per cent of them aspire to administrative roles. Majority of them (95.83%) have smartphones and 59.17 per cent of them receive scholarships from the Government of India. In case of correlation between the profile of the respondents with their utilization of social media, it was concluded that age, family background, family income, degree programme, academic performance, job aspiration, possession of ICT, mass media exposure and fellowship awarding of the respondents had a highly significant relationship with utilization of social media. Whereas, family background of the respondent had significant relationship with the utilization of social media. Gender and caste of the respondents did not show any relationship with the utilization of social media.