USAGE PATTERN OF ACCESSING WHATSAPP AMONG THE GENDERS
Ankita Agarwal · 2023
Access to social media has increased with the advancement of information technology and the availability of sophisticated new media tools. Social media applications such as Instagram, Snapchat, and Facebook, are popular, among which WhatsApp is the most popular application worldwide according to Carmen (2018). The process of communication has changed drastically and there is an alarming decline in face-to-face communication while as, increasing the dependencies on text-based communication, like SMS. WhatsApp is a MIM application, dependent on internet connectivity. Henceforth, there is a reason to access social media and WhatsApp in particular varies from individual to individual. The chapter dwells on how the pattern of accessing WhatsApp varies among various genders and the statistical relation between Gender and the pattern. For this descriptive study, data was collected with the help of a questionnaire and analyzed with Chi-square testing. The sample population of the study was the University students of The Assam Royal Global University, Guwahati studying in different faculties.