FUser Experience (UX) Design Websites as a Marketing Tool
Iveta Liniņa, Karina Villerte, Velga Vēvere, Rosita Zvirgzdiņa · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 2024
A website is a business card that shows partners and customers a company's identity, goals, and products. The user experience process is a new collection of methods that determines the basics of a website's functionality and explores the interaction between the company and the user. Following the user experience process, researching the company's and website's goals about the product page and how the website process can improve and attract new leads and increase the company's profits. To achieve the research goal, three objectives were set: 1) to study user experience websites and their impact on the marketing process of the company, 2) to analyze data on the impact of user experience design, and website design on user experience, 3) to improve website design and content based on user experience.