HARNESSING TECHNOLOGY AND ARTIFICIAL INTELLIGENCE FOR ENHANCING GUEST EXPERIENCES IN THE HOSPITALITY AND TOURISM INDUSTRY
Mr. Bhupender, Ms. Sapna, Mr. Hitesh · 2023
In the rapidly evolving landscape of hospitality and tourism, the integration of technology and artificial intelligence (AI) has emerged as a transformative force. This chapter explores the diverse applications of technology and AI in enhancing guest experiences within the industry. It delves into the utilization of cutting-edge technologies such as robotics, virtual reality, augmented reality, and chatbots, emphasizing their potential to create personalized, immersive, and seamless interactions with guests. The chapter also addresses the challenges and ethical considerations associated with implementing these advancements. By understanding and harnessing the power of technology and AI, hospitality and tourism professionals can revolutionize their offerings, increase customer satisfaction, and stay ahead in the competitive market.