Sentiment Analysis About Customer Feedback
Janvi Rajeev, Nivedita Suresh, Thokala Tharuna Varalakshmi · International Research Journal on Advanced Engineering and Management (IRJAEM) · 2024
In today's digital era, the spread of electronic gadgets has given consumers with a collection of choices, leading to challenges in making informed purchasing decisions. Despite the plenty of customer feedback available across various online platforms, comprehensively analyzing this feedback to extract meaningful insights remains a difficult task. Additionally, consumer sentiments towards electronic gadgets have considerable influence over purchasing decisions and brand perception, necessitating a systematic analysis to better understand sentiment dynamics in this domain. This study aims to address these challenges by conducting a comprehensive analysis of customer feedback regarding electronic gadgets, focusing on sentiment dynamics and their impact on consumer behavior. However, the study faces several limitations, including dependence on online sources for data collection, potential language bias towards English-language feedback, limited geographic scope Particularly focused on some specific areas, and subjectivity in sentiment analysis interpretation. In conclusion, this study endeavors to provide valuable insights into consumer sentiments towards electronic gadgets, thereby empowering consumers, aiding manufacturers and marketers in decision-making, and enhancing overall consumer experience in the electronics industry.