Websites, Search Engine Optimization, and Online Consultation
Michael A. Weiss · 2024
To a modern eye care practice, a website is a critical necessity for long- term success. An eye care provider should communicate the professionalism of his or her practice through the website. It will be the first interaction many patients have with the practice’s brand. As such, focusing on having a high-quality website should be a top priority within the overall marketing strategy. This section covers several topics on websites. The first issue covered is why esthetic design is an important complement to functionality and structure. Key concepts are then discussed including writing content, responsive website design, Americans With Disabilities Act (ADA) compliance, navigation, and other important terminology. Finally, content management systems, website security, and how to measure the effectiveness of a website are explained.