Kenya (2010): Modified TRaC on awareness, message take out, and effectiveness of the Mbu nje, sisi ndani campaign in promoting consistent ITN use in rural malarious areas of Kenya. Round One.
Millward Brown, Edna Adhiambo Ogada · Harvard Dataverse · 2011
The purpose of the Tracking Results Continuously (TRaC) survey among rural people in the malarious areas of Kenya is to provide evidence for monitoring the implementation of Mbu Nje Sisi Ndani campaign. The data will provide actionable information on estimated reach levels of the campaign, determine whether or not the target audience understood the message, establish if the campaign channels are appropriate and guide resource allocation in delivery of the campaign, and establish if the campaign has effects on behavior or proxy factors such as social norms, beliefs about sleeping under an ITN, and intentions.