Replication Data for: Relationship Between Visual Complexity and Aesthetics of Webpages

Aliaksei Miniukovich, Maurizio Marchese · Harvard Dataverse · 2020

The dataset contains the scores (1-7 single-item scale) of visual aesthetics (N participants=128), complexity (N=133), technical condition (N=156), novelty (N=107) and design craftsmanship (N=108) for 1506 webpages. The webpages (all homepages) are included in the dataset as screenshots and are a combination of 1 new and 5 past datasets (acknowledged/listed in README). Only the screenshots of the past datasets are published here, and those interested in the user data (e.g., aesthetics scores) of the past datasets should contact the authors of the datasets. This dataset was built to explore the nature and shape of relationship between visual complexity and aesthetics of webpages.

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