People Analytics and the Covid-19 Pandemic: How Empathy and Privacy Turned out the Hot Topics
António Pimenta de Brito · Apple Academic Press eBooks · 2024
People analytics (PA) is a field of HR that uses the techniques of artificial intelligence, social sciences, and innovation to extract insights from employee data for business decision-making. This is an area that has shown growing interest from organizations, industry, and academia in the last decade. PA trends before the COVID-19 pandemic were mostly around the need to extract business value from the amalgamation of user data provided and data privacy. The latter is the most pressing. After the outbreak of the COVID-19 pandemic, PA managers’ concerns focused on empathy and data privacy were intensified. Through a literature review and content analysis of interviews and case studies on the internet, this evolution in PA trends is proven and a review on this topic to date is done.