Exploring Barriers to Adoption of AR filters on Social Media
Elena Bostanica, Elena Goga, Mihai Orzan · Ovidius University Annals Economic Sciences Series · 2023
This study examines the barriers to augmented reality (AR) filters' broad adoption on social media platforms.The widespread adoption of AR filters is hindered by significant obstacles despite the rising popularity of AR technology and the potential benefits for users.In order to give social media platforms and the designers of AR filters insights to improve user experiences and encourage better engagement, this study attempts to identify and explore these key barriers from the users' perspective.