AI Unleashed
Tanushri Mukherjee, Pallavi Mishra · Advances in IT personnel and project management · 2024
This chapter will delve into the dynamic landscape of event management and how artificial intelligence (AI) is revolutionizing the overall event experience. AI technologies have left no area untouched, and, similarly, event planners and event entrepreneurs have also integrated AI in every phase of seamless event execution. Through a comprehensive exploration of AI-driven tools and technologies in the realm of event management, the chapter aims to shed light on how AI is reshaping the entire process of event design, delivering a personalised touch to its attendees thus influencing the nature of engagement strategies. The chapter aims to provide the readers with a holistic understanding of the transformative potential and responsible use of AI in creating unforgettable event experiences. The researcher also employs qualitative research method and seeks the perception of seasoned event professionals related to the topic to further add to its relevance and significance.