AI-Enabled Guest Experience
Princi Gupta, Renu Pareek · 2024
Artificial intelligence (AI) has emerged as a disruptive force in the hospitality industry, revolutionizing the guest experience through the adoption of next-generation AI technologies. AI adoption is critical in the age of digital technology. This chapter explores the transformative impact of AI in the hospitality sector and its potential to enhance guest satisfaction, drive operational efficiency, and redefine the way hotels and resorts interact with their clientele. This chapter outlines the disruptive AI technologies that have revolutionized the hospitality industry, transforming the way hotels, restaurants, and travel establishments operate and interact with guests. This chapter provides a brief overview of the key technologies shaping the hospitality sector, including mobile applications for seamless guest experiences and AI-driven personalization for enhanced services. Embracing these technologies is vital for hospitality businesses to stay competitive, improve guest satisfaction, and streamline operations in the fast-paced and ever-evolving hospitality landscape. This chapter further aims at identifying challenges and issues for further disruption through AI advancements.