A STUDY ON CONSUMER SATISFACTION TOWARDS MARUTI SUZUKI VEHICLES IN ERNAKULAM DISTRICT
Dr .. KAVITHA K.S · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT · 2024
Maruti Suzuki . Convenience sampling technique was adopted with the sample size of 150 respondents. The primary data for the study was collected using a self-designed questionnaire. Independent T test analysis was used to the preferences of consumers towards the passenger vehicles of Maruti Suzuki The brands were on five attributes namely color interior price, after sales service and re sale value