Application of Blockchain Technology in Green Supply Chain
Li Dai · Frontiers in Business Economics and Management · 2024
Consumer awareness of green environmental protection is the main driving force for manufacturers to produce green products, cultivate consumers' environment-friendly consumption concept, improve consumers' green preference, and actively guide consumers to buy green and low-carbon products. Green trust is an important factor leading consumers to buy green products, the application of blockchain technology can improve the transparency of green information, maintain the green brand image, and then enhance green trust, increase the sales of green products.