Exploring antecedents of intention to use AI-powered Transportation Applications: A UTAUT based investigation
Govind Lal H, Midhun Mohan, Ashish A Suryawanshi, Syamu Pachanattu, Avinash Shivdas, R Harikrishnan, Chitra S. Nair · 2024
This research examines the antecedents of behavioral intention to use smart transportation applications(STA) in emerging markets like India. The proposed research model was developed based on the theoretical foundation of the TAM and UTAUT (Unified Theory of Acceptance and Use Technology) models. In this research, we evaluate the intention to use Radarbot, an AI-powered STA that notifies riders of the upcoming AI cameras/traffic checkpoints. Unlike the traditional UTAUT model, it is found that perceived value mediated the relationship between the UTAUT variables and behavioral intention.