Non-Fungible Tokens (NFTs)
Kumar Shalender, Rajesh Kumar Yadav · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 2024
The research aims to analyse the growth potential of non-fungible tokens (NFTs) with the help of their use cases across the industrial sectors. With the help of real-world applications of NFTs, the research deep dives into the growth potential of digital tokens and the primary industries where the technology is leading the growth and customer acquisition. The various use cases of NFTs are analysed which is followed by the development of the adoption framework that can help the segment to further spread its adoption. The framework developed by the study also analyses key challenges and suggests the roadmap ahead that stakeholders should adopt to further widen the use cases of NFTs across other segments as well. The research has important implications for researchers, practitioners, and policymakers, and can prove instrumental in helping digital tokens to realise their full potential going forward.