Deep Learning, Neural Networks, and Their Applications in Business Analytics
Nagendra Singh Yadav, Pallavi Singh Yadav, Vishal Kumar Goar · Advances in business information systems and analytics book series · 2024
This chapter aims to discover the growing significance of deep learning and neural networks in the field of business analytics. As businesses continue to generate vast amounts of data, the need for advanced analytical techniques to extract valuable insights has become paramount. Deep learning has demonstrated remarkable capabilities in tackling complex analytical tasks, making them indispensable tools for businesses seeking a competitive edge. The chapter will provide an overview of deep learning and neural networks, delving into their fundamental principles, architectures, and training methodologies. It will then focus on their real-world applications in various aspects of business analytics, such as customer behavior analysis, demand forecasting, fraud detection, recommendation systems, and more.