Narrative Threads and Cinematic Connections Using Intelligent Systems to Enhance Movie Recommendations with Market Basket Analysis and Advanced Algorithms
Kah Win Lee, Pantea Keikhosrokiani, Jia Hui Wong, Moussa Pourya Asl · Advances in business information systems and analytics book series · 2024
Movie streaming services are businesses driven by data and strategies to predict future viewing patterns based on historical data. Without unsupervised learning techniques, industries like movie streaming services might face laborious tasks and issues in anticipating customer preferences and forecasting changes in customer behavior. In this chapter, market basket analysis (MBA) and recommender systems were implemented on MovieLens Data. In MBA, movie watching patterns were identified using two types of rule-generating algorithms, namely the apriori algorithm and the FP-growth algorithm. Three visualization idioms were generated to understand the association rules extracted in the MBA. Secondly, five types of recommender systems, namely memory-based collaborative filtering, model-based collaborative filtering, content filtering, context filtering, and the hybrid method, were implemented to suggest relevant movies to customers. Each recommender system was experimented with three different TopN configurations, and the results were evaluated using information retrieval metrics.